The internet is a very big place. Position your advertising where your target market will find you
So what is Google Adwords and why should I consider using it?
Google Adwords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine and its affiliate sites via the use of a placed text ad that appears when people search for phrases related to your offering, this appears as a “sponsored link”. The system is a “pay per click” system, this means you can dictate where your ad appears through bidding for a series of phrases, but you only pay the amount you have bid for if someone clicks on your ad as a result of a web search, i.e. pay per click! This is controlled by your monthly budget and is capped. E.g. it will not balloon to a bill that was not predetermined.
Google Adwords gives you control
- Determine a fixed monthly budget
- Target locations as specific as a certain suburb.
- Run your campaign for a set period of time either hourly,daily,weekly or monthly.
- In conjunction with Google Analytics, get daily reports indicating successful keywords and monitor what the visitor flow on your website is. Empowering you take make needed adjustments for effective marketing campaigns and website adjustments.