SEO Copywriting


Each business has a unique tone of voice. We find it and employ it throughout your website to establish continuity


What is copywriting?

Copywriting is a specific way of writing text to advertise or market ‘n product, business, person, opinion or idea.

Why do you need it?

When you write for the web there are quite a few things to bear in mind.

First off, people read differently on screens than they do on paper – their eye movements differ, are more distractible and require a sense of immediacy.

Next up (and here’s where it starts to get complicated), in order for your website and its individual pages to rank for certain keywords and -phrases, you need to work those words and phrases into your web content at a certain frequency to ensure that search engine ‘bots’ pick it up. The tricky bit is that you need to do all this without losing your reader’s attention, confusing them or sounding like a bore.

Pretty different from writing a letter or a business proposal, for instance. Our copywriter has years of experience writing content for the web and will go out of her way to:


  • Find your brand’s unique ‘voice’

  • Create suitable content that speaks to your target market

  • Enrich your content with keywords and phrases properly, without resorting to Black Hat* SEO** practices.

What do we need from you to start?

There is already content on my site:

Excellent! All we need to know from you is:


  • Your target market

  • Your preferred tone of voice (formal, informal, quirky, fun, neutral, etc.)

  • Any additional information you would like to include.

With your permission we will take the content that is already on your site, spruce it up, work in some keywords and put it back all shiny and new.

I have no content for my site:

No worries! What we need to know from you is:


  • Your target market

  • Your preferred tone of voice (formal, informal, quirky, fun, neutral, etc.)

  • Bullet points listing the information that you would like to have on each page.

  • Links to websites that have content similar to what you want on yours (you know your competitors better than we do!)

We will use this information as a starting point to create your content and provide you with prompts where we require more input from your side.

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