Search Engine Optimisation
Next up, we use up-to-date Search Engine Optimisation techniques to ensure that your website ranks properly on search engine results pages.
What is SEO?
SEO, or Search Engine Optimisation is the process by which we aim to get your site to rank as high as possible on SERPs, or organic search engine results pages. How often have you clicked through to the second or third page after you entered a search term? Not often, right? Other people don’t either. If you want your business to be found online you need to rank, that is the short and the long of it. By using tried and tested SEO principles we organise and structure your website in a way that ensures maximum visibility and draws consumers to your site organically.
Why do I need it?
In order to rank nice and high on the SERPs for your chosen keywords you need to take care of three important factors:
- Rich, tailored content
- Sleek design
- Integrated web development strategy.
Having these elements in place increases the number of targeted visitors to your site, generates leads and sales, as well as establishing credibility for your brand.
How will you implement it?
We take a look at the following factors and then create a strategy that best suit your unique needs:
Content development and keyword research:
In order to be best positioned to draw your target market we need to determine how they ‘speak’ online. What are the keywords- and phrases related to your industry they type into their search bars? We garner this information by using a variety of analytical tools to identify the optimal terms and then use it to create content or refine existing content in a way that fuels your rankings and simultaneously speaks eloquently to your selected clientele.
Measurement and reporting:
In order to keep track of your online success, we measure and report on key performance indicators on a regular basis. Monthly campaign tasks are tailored to suit your goals and we keep you in the loop by reporting back on the progress and performance of your site.
Take your website to the next level by ensuring you meet all the relevant Search Engine Optimisation criteria.